Become a Magazine or Newspaper Columnist
Posted on September 26, 2007
A column gives you a continuous platform for communicating with your target audience (and the “about” section at the bottom of your column will promote your book). Sure, this is no easy feat. Or is it?
If you’re a business writer, getting a column in Fast Company magazine may be difficult, but you may be able to find a local or regional publication that would be honored to have your contribution. Start by building a relationship with the publication editor. Submit a few article queries to him. Do some research to help determine a great column topic that will serve the publication (which, it just so happens, you can write). Then pitch your idea.
Become a Reporter: Considering the above strategy, let’s say there isn’t enough compelling information to write about on an ongoing basis (even though you’ve written a book on your subject ☺). Interviewing other authors, experts and industry leaders is a terrific way to develop new content, discover unique insights, and perhaps more importantly, gain access to people who may have been unreachable before. Moreover, it may be easier for you to sell a magazine editor on an article about a higher-profile author/expert than to pitch yourself.
For more information check out Matthew Ricketson’s book, Writing Feature Stories.
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Writing
