How to Create a Content-Driven Website
Posted on October 5, 2007
This strategy supports the objective(s) of your author website. Depending on your area of expertise, you can create a “destination” website filled with articles and useful information for those interested in your topic.
Developing great content takes work. It requires continuously generating new and helpful ideas as well as more technical prowess. The idea is to get readers to keep coming back to your site and to consider you as a resource for solving their key frustrations. Once they’re on your site, you can promote your book and other products in subtle (and not-so-subtle) ways.
For examples of content-driven websites, check out:
- Nick Usborne’s www.excessvoice.com
- Joe Vitale’s www.mrfire.com
- The Best-Selling Author resources and links page
Each of these sites contains articles, newsletters, reviews, and other resources compiled just for authors. An alternative strategy is to create a destination site that pools articles and resources from a variety of related authors and experts, allowing you to build your platform, align with your peers, and create new opportunities.
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
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