How to Become a Resource for Resources
Posted on October 17, 2007
Aligned with the strategy, “How to Create a Content-Driven Website,” you can develop a directory of contacts for your field. This will take a great deal of time and effort, but the rewards can be extraordinary.
For example, literary agent Jeff Herman has authored several books, one of which is the perennial Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents (Writers Inc, 2003). This continually-updated 900-plus-page tomb of information can be promoted and marketed by all the publishers, editors, and literary agents in the book, while further establishing Jeff Herman as an authority in his field.
Talane Miedaner, life coach and author of Coach Yourself to Success (McGraw-Hill, 2000), is an unabashed self-promoter, offering monthly courses through the Learning Annex and conducting training courses for Coach University.
Miedaner realized that many of the coaches she trained were introverted and had no interest in being in front of an audience—they preferred a one-on-one environment over the phone. Considering this, she created the Talane Coaching Company where she became the infrastructure and sales force for her team of coaches. She then established an online directory to help coaches connect with potential clients: www.lifecoach.com.
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Resources
