How to Develop Your Keynote Address(es)
Posted on October 23, 2007
If you’re not already speaking publicly, why not? (Other than you may loathe the idea … ☺) Public speaking reinforces your “expert” status while making you more accessible to potential clients (for consulting and/or coaching).
The more times you are in front of the room, the more books you will sell at the back of the room. Furthermore, for many authors, speaking engagements and consulting fees account for the majority of their income. Your book is the ultimate “brochure”—your gateway to an infinite number of new opportunities. Your keynote speech usually centers on the core topic of your book. If you’re a frequent speaker, you’ll most likely develop several speeches so that event planners and speakers bureaus (below) have more to work with.
There are a number of books on how to build your speaking career. Perhaps the most well-known is Dottie Walters’s Speak and Grow Rich (Prentice Hall Press, 1997). If you’re going to incorporate a PowerPoint presentation into your speeches, I highly recommend picking up Seth Godin’s e-book, Really Bad PowerPoint (Do You Zoom, Inc, 2001), which you can get for free when you purchase Godin’s book, Free Prize Inside (Portfolio, 2004).
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Speaking
