How to Develop a Seminar Platform
Posted on November 5, 2007
You can develop a hands-on workshop that guides people through your area of expertise. (These workshops and training seminars can be conducted over three hours, a half day, a full day, a weekend retreat, etc.)
Let’s say you’ve written a book on how to create the most aerodynamic paper airplanes. Naturally, before you wrote this book, your market research demonstrated that there was a substantial market for this how-to information. Now you can develop a workshop to instruct a group of people on the intricacies of paper airplane development.
One strategy could be to target individuals (priced per person) by hosting your own venue: Rent a meeting room (like a hotel conference room) and promote the event on your own. As you might imagine, this can turn into a substantial undertaking.
Another approach is to develop workshops for small or large businesses. Market these workshops directly to prospective businesses, who essentially hire you to present at a flat rate (similar to a speaker’s fee).
Note: “Seminar” and “workshop” are generally used interchangeably, although “workshop” tends to imply a more hands-on experience.
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Speaking
