How to Teach a Course through The Learning Annex
Posted on November 7, 2007
If your book and area of expertise are better suited for groups of individuals (meaning, not businesses), you may find yourself contemplating ways to attract your market to your venues. This can be tricky: you need to secure a location, anticipate the number of attendees, and promote the event like crazy to fill the room. The upfront costs and risk can be enormous.
Depending on where you live, you may have access to organizations that can help. The Learning Annex, for example, organizes classes in Chicago, Los Angeles, Minneapolis, New Jersey, New York, San Diego, San Francisco, Seattle, Connecticut, Calgary, Edmonton, Montreal, Ottawa, Toronto, and Vancouver, and brings in workshops that appeal to its grassroots base.
Their monthly magazine/catalog is distributed to over 2.5 million people, so the exposure is very valuable. They assume the financial liability for the venue and promotional expenses for your event, and in return, they make an arrangement with you to split the ticket sales.
If you’re not a big-name celebrity, The Learning Annex will generally pay you 20% of the gate fee, meaning they receive 80% of the total revenue generated from the seminar. You’ll also receive exposure to a “qualified” market well suited for your platform and the opportunity to capitalize on BOTR sales. Considering the expenses involved in setting up and promoting these events, this arrangement isn’t outrageous. Plus, you’re still able to sell your products (and keep all the revenue from those sales).
To learn more about their criteria and submission guidelines, go to www.learningannex.com (click on “About Us” and then “Teach for Us”).
You can also check out:
• Omega Institute: www.eomega.org
• Chicago’s Discovery Center: www.discoverycenter.cc
• Seattle’s Discover U: www.discoveru.org
If you live in or in proximity to a large city, there’s a good chance a similar organization exists.
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Teaching
