How to Build a Consulting and/or Training Business
Posted on November 19, 2007
Your book is your ultimate brochure—a gateway to new clients and larger speaking fees (authors can generally demand a higher fee—perceived value).
A consulting practice integrated into your overall book marketing game plan can be very effective. Make sure you’ve clearly identified your target market and clearly addressed their needs (and how you can help them) in all your communications. A consulting or training business can feature one consultant—you—or can be developed into a thriving enterprise that leverages your brand equity in the market.
Many successful authors have developed wildly prosperous training and consulting businesses:
• Tom Peters Company: www.tompeters.com
• The Ken Blanchard Companies: www.kenblanchard.com
• Michael Gerber’s E-Myth Worldwide: www.emyth.com
• FrankinCovey (from Stephen Covey): www.franklincovey.com
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Consulting
