How to Develop a “Wowing” Speakers Kit
If you’re going to be speaking or presenting publicly, you’ll need a speaker’s kit. The quality of this kit in terms of thought, positioning, and presentation is a crucial component to generating speaking opportunities and negotiating your engagement fee. The speaker’s kit is the primary tool your bureau or booking agent will use to generate new opportunities. It is also a powerful tool for approaching small business owners and other potential audiences.
For an excellent speaker’s kit example, go to Ben McConnell and Jackie Huba’s website and download their kit for “Creating Customer Evangelists”: www.creatingcustomerevangelists.com/speaking/ [click on “Speak kit (pdf)”].
