How to Generate Testimonials and Endorsements
This may seem simplistic, but it’s important.
Testimonials sell books, because others’ recommendations give your book—and you—more credibility. Whenever you’re interacting with a fan, a customer, or a client, condition yourself to ask for a testimonial (assuming he or she had a satisfactory experience, of course).
Testimonials or endorsements are valuable sales tools that should be positioned on all your promotional mediums: your website, media kit, speaker’s kit, and any other promotional literature. Be sure to capture each individual’s full name, city/state, and title/company (if appropriate).
You can make it easy for readers to submit book testimonials on your website by creating a “Submit Review” online submission form that asks for a full name, city/state, and title/company, along with an area where they can write their messages, followed by a “Submit” button. Their reviews can automatically be sent to a predetermined email address.
For an example, go to: http://www.andyandrews.com/contact/
Then scroll down until you see “Testimonials.”
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
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