How to Generate Testimonials and Endorsements
Posted on January 19, 2008
This may seem simplistic, but it’s important.
Testimonials sell books, because others’ recommendations give your book—and you—more credibility. Whenever you’re interacting with a fan, a customer, or a client, condition yourself to ask for a testimonial (assuming he or she had a satisfactory experience, of course).
Testimonials or endorsements are valuable sales tools that should be positioned on all your promotional mediums: your website, media kit, speaker’s kit, and any other promotional literature. Be sure to capture each individual’s full name, city/state, and title/company (if appropriate).
You can make it easy for readers to submit book testimonials on your website by creating a “Submit Review” online submission form that asks for a full name, city/state, and title/company, along with an area where they can write their messages, followed by a “Submit” button. Their reviews can automatically be sent to a predetermined email address.
For an example, go to: http://www.andyandrews.com/contact/
Then scroll down until you see “Testimonials.”
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Marketing
