How to Craft an e-Book
Posted on January 22, 2008
E-books and “Special Reports” can be used in a number of ways.
If you have timely, market-specific information that addresses your audience’s key frustrations, you may be able to create a landing page (a variation of the traditional website) and sell your product online. (Outlining the strategies for implementing this successfully is beyond the scope of this book, but there are examples all over the web—www.bestsellingauthor.com is one of them.)
E-books can also be presented as a “free gift” for people who subscribe to your mailing list or visit your site, respond to a survey, etc. For consultants/coaches, e-books can serve as a “brochure” to showcase and sell their services. Finally, if you use pay-per-click services like Google Adwords (covered below), you can promote your free e-book as part of your campaign to drive traffic to your site.
For more information on how to create and sell your e-book, check out:
www.7dayebook.com/
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Publishing, Marketing
