How to Create a “Live” Audio/Video Product
Posted on January 24, 2008
Between 10 and 15% of your audience will come ready to buy what you’re selling. As your platform evolves, you’ll need to be constantly developing new, insightful, value-added products to “feed the frenzy.”
What else can you sell besides your book? There are lots of different product ideas in this e-book, but one of the easiest things to do is to professionally record one of your speaking engagements and have it edited and packaged as your first audio product.
Also, a single “lecture” CD can be created in your home and manufactured on a relatively inexpensive budget (one device that can be used for home recording is Sony’s Net MD Walkman MZ-NF810—make sure it has a microphone jack). You can convert the audio file into digital format (like an .mp3) and stream it on your website. If the content is unique and highly-specific, you can even sell it!
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Publishing, Web, Marketing
