How to Add “Tell-a-Friend” Functionality
Posted on February 25, 2008
The concept is simple: when someone comes to your website and finds something he likes, you want to make it as easy as possible for him to share it with his family, friends, and associates. “Tell-a-Friend” functionality is the easiest way to do this. There’s nothing better than having someone else endorse and promote you. Be sure to include a “from” field for the person’s name and email address so the recipient knows the message is from his friend (and not spam from you). Also make sure that you have your privacy policy posted to help put your potential advocate at ease. (A simple “We Value Your Privacy” with a link to your privacy statement is all you need.)
For an excellent example of this functionality, go to: www.ideavirus.com and click on “Send it.”
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