How to Utilize Autoresponders
Posted on February 28, 2008
Autoresponders are programmed messages that automatically respond to preset criteria. For example, when someone signs up for your mailing list, as soon as he or she hits “Submit,” you can have an autoresponder send the subscriber a welcome message.
More sophisticated autoresponders can be created, like a five-day e-course. When someone signs up for your e-course, he receives his first message. The program knows to send out the next message on the following day, etc. Obviously, you can’t personally respond to or acknowledge every request or every action a visitor takes on your website; however, autoresponders enable you to give your customer/reader more confidence in your offerings, and they also provide you with an additional marketing tool (your autoresponders can direct your subscribers to special offers, etc.)
Many email software programs have autoresponder capability built into them. You can use a stand-alone product like www.proautoresponder.com.
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