How to Develop Market-Specific Merchandise
Posted on January 30, 2008
Your book establishes you as an expert in your field. Now you need to continually figure out more ways to improve people’s lives with the knowledge you have acquired.
Get creative. Don’t just think mugs and T-shirts—what can you create or put your name on that would enhance your brand image? What ancillary products are aligned with your platform?
For some ancillary product examples:
• Gary Ryan Blair, otherwise known as “The Goals Guy,” created the Goal Setting Countdown Clock: www.goalsguy.com.
• Author and productivity-and-efficiency expert David Allen developed a software program (and a separate instructional manual) that interfaces with Outlook to help you manage your emails more efficiently: www.davidco.com.
• Personal development guru Tony Robbins developed a software program called “Results Planning Method” to help you manage your time and ultimately your life based on his audio program, A Time of Your Life. Check it out at: http://www2.anthonyrobbins.com/rpm/.
• Robert Kiyosaki, financial expert and author of Rich Dad, Poor Dad (Warner Business Books, 2000), produced a popular educational board game called Cashflow 101: www.richdad.com.
If you’ve already developed a platform, a new product release provides an ideal opportunity to schedule interviews, submit articles, develop new promotions, send the news to your email list, promote it at your speaking engagements, and send the new merchandise to your “VIPs.”
This post is an excerpt from the FREE Become a Best-Selling Author eBook, 60 Effective Strategies for Selling More Books. Download it here.
Posted in Merchandise, Marketing
